🕵🏻♀️ Target audience: Creative studios / agencies
📁 Snippet of project:
Harri et. al is a personal brand project, where I deliver “hot” design content to the audience that stands out from the usual Hawaiian pizza landscape. It encapsulates my attributes, such as being “extra cheesy”, and a little bit sarcastic, making the brand more relatable on a human level.
💭 Problem(s) encountered:
How to tie in the “sensory story” using a specific delivery method as the receiver interacts with the physical pizza product?
What is this special ingredient that makes my pizza more delicious than others?
📍Solution(s):
Stand out as a hand-made product:
From hand-painting each pizza box, to smoothing out the edges of a hand-cut piece of pizza, the entire process required a lot of attention to details. This is however, what I believe to be, the “magic ingredient” which makes my brand stand out from a lot of other designers in the creative field. Usually we focus to design for the eyes, and has neglected the needs of our other senses, such as tactile and smell. Being able to hold an item in its tangible form is something that I miss and value more these days as a designer.
